Branding / Website Design
Premium Retail Services
As the retail industry evolves, the new Premium Retail Services brand positions the company as a visionary partner – not just a third-party labor provider.
A New Era in Retail
For more than 30 years, Premium Retail Services has helped major manufacturers and retailers connect with customers, build awareness and drive sales. But as the industry evolved beyond in-store activities, Premium wanted to ensure that their reputation for stellar brand advocacy and field merchandising wouldn’t overshadow their increasingly relevant data and technology capabilities.
Behind Every Decision
We developed a new Premium brand story that leads with consulting and data, a visionary position that allows them to communicate their value in any setting. To highlight their expertise quickly, we even bundled their dozens of solutions into four clear categories, including brand advocacy and strategy.
A Modern Rebrand
As we translated this into a visual identity, we envisioned Premium as a modern brand on par with many of the consumer clients they serve. After all, shouldn’t a company that works with brands like Oculus look just as sleek and forward thinking?
In a sea of red and blue competitors, we gave Premium an unexpected and ownable color palette. We added depth with modern patterns and a flexible decision tree graphic device. These elements are used across their new website and other marketing materials.
A Deceptively Simple Logo
These decision tree dots are “hidden” in the logo. Individually, they represent data points. Connected, they become a buyer’s path to purchase – a path that Premium knows how to influence. The third dot is also a period, making the name “Premium” and the statement it makes about quality more emphatic. Premium. Period.
Built for Flexibility
The entire brand is simple and flexible enough to work as a container for client brands. As the Premium team creates proposals and case studies, they can easily incorporate client colors and imagery to illustrate the partnership they’ll build together.
Embracing the Brand
The Premium team has truly embraced the brand, applying it to their office signage, prospective client proposals and employee swag. With their new look and messaging platform, Premium is poised to take full control of their reputation.
