We’d designed, built and launched a new website for Flat World Global Solutions, a shipping logistics and technology company. But as we always say, a website is foundational. Digital marketing is growth.
Flat World had been growing steadily for more than a decade when they approached us. To continue scaling in a saturated market, they needed help reaching new audiences and gaining brand recognition.
We designed a strategy that would help the company strengthen its reputation as a leader in the industry while bringing more prospects into the marketing funnel. At the heart of our strategy is content. Each month, we collaborate with their team to produce SEO-focused blog posts and promote them via email marketing and social media marketing.
Facing long sales cycles and countless competitors, Flat World needed a way to position itself as an industry leader and stay in front of both prospective and current clients over time. “2 Minutes Flat,” a regular email series with industry news and insights, constantly grows the company’s subscriber list and establishes the company as a thought leader. Meanwhile, organic social media efforts and digital ad campaigns drive brand awareness and retargeting opportunities for nurturing leads.
As Flat World has grown, the company has added highly specialized service lines, like parcel optimization and RV parts shipping. We worked closely with their team to develop logos, collateral and webpages that build on the existing brand identity, while providing targeted SEO for each service vertical.
With warehouses around the country, location-based search is crucial to a successful strategy. We built individual landing pages for each warehouse and distribution center, including copy and custom graphics. This created city-specific SEO that leads more prospects to find Flat World Global Solutions’ services.
Flat World’s digital footprint continues to grow through targeted, content-centered strategies. Thanks to a blend of long-term brand-building and performance marketing tactics, the company’s brand authority and search performance have risen significantly.
The company’s organic traffic has increased by more than 1,160%, thanks to ranking in the top five search results for dozens of high-value search terms like “logistics planning and management services,” “outsourcing distribution,” and “SaaS TMS software.” The flatworldgs.com website has seen a 990% increase in users compared to 2021. All of this translates into inbound leads—typically averaging 15-20+ qualified leads each month.
As Flat World Global Solutions expands, our collaborative and content-based strategies will scale alongside, helping their marketing team extend their reach and grow the business even more.
