Branding / Website Design
Direct Sound Headphones
Branding, packaging, and a new website helped Direct Sound Extreme Isolation headphones break through the noise of the crowded professional headphone market.
Setting Them Apart
Direct Sound’s Extreme Isolation headphones provide professional musicians with clear, accurate sound and total isolation to keep external noise out. Our plan to modernize the brand started with getting to the heart of what musicians really want: to tune out distracting noises so they can focus on the music and perform at their best. The new tagline, “Set yourself apart,” is an aspirational rally cry that also speaks to the literal separation the headphones provide from interruptions.
Polished and Professional
We polished the brand’s look to place it more in line with professional monitors, mixers, microphones and other tools of the trade. A refined logo and clean typography modernized the feel and the finish of the individual products. While the headphones were designed to appeal primarily to professionals, sleek new color-coded packaging increases the products’ general consumer appeal. The new packaging was recently featured on the popular design website, Packaging of the World.
Web in Motion
Our web strategy placed a heavy focus on video, showing real people in motion in lieu of static product shots. We filmed working musicians using the headphones in actual studio spaces and consumers using them on-the-go to demonstrate how Direct Sound’s isolation technology works across products and audiences. Overall, the site is full of energy: always moving and always focused on the music.
An Award-Winning Effort
The overall rebranding design received a Gold ADDY at the 2015 American Advertising Awards as well as an Honorable Mention at Awwwards. The site also received a Silver Consumer Electronics Website Award at the W3 Awards for overall design and strategy.
