With state-of-the-art SaaS and expert consulting services, D2 Solutions continuously pushes the boundaries of innovation in the specialty pharmacy and pharmaceutical manufacturing industries. As D2’s portfolio and reputation grew, the company needed to overhaul its brand identity to reflect its industry-leading position.
Despite the company’s outstanding track record, D2’s existing brand and website weren’t effectively communicating its expertise and strengths to the market. The D2 team approached Atomicdust to revamp the brand and launch a refreshed website, but their needs were more than a visual update. The team also wanted to reach new target accounts, attract qualified prospects and establish the D2 brand as an industry thought leader.
A solid brand and website would set the stage for D2’s growth. Analyzing their unique strengths and offerings against the competitive landscape, we developed brand language and visuals that set D2 at the forefront of its industry and the obvious choice for prospective clients. From the tagline—The Point of Progress—to graphic devices suggesting a proven path forward, the new brand emphasizes all the value the company provides.
Designed with D2’s audience personas in mind, the new website guides visitors to the appropriate solutions for their needs, answering questions and showcasing the company’s expertise while highlighting what’s possible through partnership.
With the new brand and website in place, our digital marketing team developed a strategy to generate demand and promote D2 to its target audience. The approach was two-fold. Content marketing addressing pain points in specialty pharmacy and pharma manufacturing built trust and supported sales, while digital ad campaigns with multiple touchpoints and retargeting pathways propelled leads through the long sales cycle.
The refreshed brand, new website and robust marketing efforts led to significant improvements across the company’s key metrics. In just six months, D2 saw a 91% increase in web form submissions, a 24% increase in average ranking position, a 65% increase in user web engagement, and a 70% increase in organic LinkedIn engagement.
