Arcadian Infracom is on a mission to bring digital infrastructure to residents and businesses in thousands of communities lacking access to high-speed broadband. Needing help sharing their future-focused mission and transformative projects effectively, they turned to Atomicdust to showcase the tangible impact of their critical infrastructure work on their website.
Arcadian has 3,500 miles of long-haul fiber routes in development. The goal of the website was to showcase the scale of the company’s work and the pivotal role these projects will play in enhancing national broadband connectivity. Across the site, video content showcases routes under construction and introduces insights from Arcadian’s CEO, inviting visitors to learn more about the brand and its work.
Arcadian faces a common challenge in specialized industries: turning the technical into the captivating. Our story-centric approach, intertwining vivid narratives with interactive elements, transforms complex projects into compelling journeys through the scenic, rugged landscapes their fiber networks traverse.
The routes Arcadian is building will connect hubs of innovation and underserved regions. We created a map that invites users to explore the routes and learn about their progress. The map brings Arcadian’s endeavors to life, showing the scale and potential impact of the projects in development. This transparency in project status not only builds trust with the audience but also showcases the tangible results of their work.
Arcadian’s mission goes beyond laying fiber; it’s about empowering businesses and communities with the tools needed for success in the digital age. By combining multimedia, statistical data and clear project details with a narrative that resonates with technical and non-technical audiences, the website highlights this mission, distinguishes the site from competitors, and invites engagement from diverse stakeholders.
We’re continuing to partner with Arcadian Infracom on evolving digital strategies that adapt to their growing project portfolio and market opportunities. As the new routes are completed, the website will continue to evolve, illustrating Arcadian’s major contributions to bridging the digital divide.
