Unique Direct Mail. Some Assembly Required.
Gateway EDI has one of the greatest vendor reseller programs in the health care industry. They produce serious ROI for their partners, and offer a support network that’s second to none.
Gateway wanted to grab the attention of potential vendors by promoting the benefits of the program through a direct mail campaign. The idea was there, but it needed a creative boost. This is where we come in.
We designed an unforgettable piece that very candidly demonstrates the program’s benefits:
‘Little Investment. Giant Return.’
After painting them “Gateway Purple”, we filled gumball machines with one dollar bills and strips of paper printed with quotes used in their customer service training. The machines cost just 10 cents to use and dispense dollars, thus illustrating the idea of how Gateway EDI shares revenue with its vendors.
10 cents for $1.00? Are you serious? That’s how great Gateway’s Vendor Program is. To the recipients, the message is clear: This isn’t your typical vendor program.
The hard part is the manual assembly. Ever taken apart 12 gumball machines, hand painted, and reassembled them?
Some photos of James, Richard and Josh trying to figure them out, and a photo of the wonderful results. Nice job guys.
