A strong social media and content strategy should have a foundation of evergreen content created ahead of time – especially gated, high-value content to drive lead generation. But you also need to be flexible to account for current events, news…
The world of social media marketing is saturated with so many options, from Facebook to Twitter to Pinterest. Brands are flooding social networks to share content and build communities, and, if you’re not using it yet, Google+ should be on…
Are you noticing that only a fraction of your Facebook fans are seeing your content? Facebook made some changes to their News Feed algorithm recently, causing lower organic reach for most brand pages. One report shows drops in organic reach…
A YouTube Channel Trailer is meant to inform visitors of what they can expect from the channel, and convert them into subscribers. It has to be more than a just product overview – it has to entertain. For Elsevier ClinicalKey,…
Recently, I was asked to speak on a panel at the St. Louis Ad Club Digital Symposium. When I agreed, I had no idea what the topic would be. It ended up being “open source branding.” And admittedly, at first,…
These days, it’s rare that we have to convince businesses to use social media. Most marketing managers and business owners we work with see the value in it, they know it’s a great way to connect with current and potential…
If you look at the history of the web, you’ll know it was originally intended as an easy way for anyone to access and publish information (even though that information was mostly being published from people’s basements). Most web experiences…
The rise of social media networks like Facebook, Twitter and Foursquare means that we are sharing more personal information than ever before – and that information doesn’t always end up in the right hands. Danielle Hohmeier, Online Marketing Manager at…
Social media has become a natural part of our lives – especially for Danielle Hohmeier, our Online Marketing Manager. She keeps online marketing flowing for Atomicdust and for our clients. Her social knowledge recently carried over from online to on-air…
What’s the best way to get people to start talking about your product? To give them something to talk about, of course. Something to share. Something to remember. Something to believe in. That was our approach for our social media-based…
