Has a commercial ever made you cry? Every time the Olympics roll around, so does the Proctor & Gamble “Thank You Mom” commercial. It’s a montage of kids growing into star athletes that highlights all the hard, behind-the-scenes work of…
Atomicdust has been designing and building websites for almost two decades, and even though a lot has changed, one thing hasn’t: a good user experience, or UX, is vital. We specifically look at UX when we plot out our clients’…
It seems like everyone’s talking about journey mapping these days. So much so that those on the bleeding edge are starting to say the maps are so passé, their time has come and gone. That couldn’t be further from the truth.…
In marketing, we’re always looking for the biggest impact. We want tactics that produce a lot of leads. We want the most traffic to our websites, the most followers on social media, and the largest email lists we can get.…
Believe it or not, branding a restaurant is not that different from traditional, corporate branding. For years, we’ve worked within more conservative, business-to-business markets, but have recently found ourselves doing more and more branding and design for local restaurants. How…
Everyone’s been talking about “experience” lately. Brand experience. Experience design. Designing experiences. There’s more recognition than ever of the fact that as a company, a provider of a service, you don’t control your “brand” – your customers do, because your…
I’m not an experience designer. I’m not even a graphic designer. What I am is a fan of how design influences experiences. One of my favorite experiences is going out to a restaurant. When you visit a restaurant, what do…
For years I hated the term “experience design.” In my mind it was just a high-brow way to describe good web design. Labeling something as “experience design” seemed like a superficial way for web shops to position themselves against competitors,…
