When the team at ClinicalKey approached us to help market their latest ebook, we knew we’d need to create a campaign that would cut through the clinical clutter. Atomicdust had done work promoting ClinicalKey before, so we were familiar with…
We’re in the information age. With a few keystrokes or a voice search, practically anyone can find mountains of information—more than they could ever use or benefit from. Meanwhile, companies are looking for compelling ways to connect with their audiences…
You’ve heard it a million times over the last 10 years or so. We’ve said it. You’ve probably repeated it. Countless speakers have tried to sell you on the idea. “Content is king.” And yes, it’s still true. Maybe more…
Even though we’ve been working – and winning awards – in the healthcare industry for 16 years, it’s still a thrill when our work is recognized by industry experts. This year, we are honored to have earned two Healthcare Advertising…
In today’s fast-paced digital landscape, marketers are always hearing about the next big thing. The new social media channel or app that’s going to change the game. Chances are (being the savvy digital marketer that you are), you already have…
I’m going to ruffle some feathers here. And yes, it’s possible someday soon I’ll break my own rule. I certainly have in the past. But if you have a, “Why us?” page on your website, you’re doing it wrong. Why…
A couple months ago, I wrapped up Chet Holmes’s book The Ultimate Sales Machine. In it, he says the secret to sales and marketing can be summed up as mostly having “pig-headed determination.” Sure, he elaborates further on various methods and…
The word “content” is being thrown around so casually in our industry. Most people agree that brands need content to stay in front of people. But that “content” has to come from somewhere, and that somewhere should be from inside…
Keeping up with today’s lightning-fast social media and digital landscape is no easy task. Luckily, Atomicdust is here with a quick rundown of six major changes that have come about in the last few weeks. Facebook cuts back on ads…sort of. Facebook…
Our clients often ask us about our approach to SEO, or search engine optimization. It’s an understandable question considering Google and others constantly update their algorithms. Sure, there are general best practices about title tags, meta data length and more…
