Sometimes, figuring out the best way to protect the environment feels impossible. There’s a million options: wasting less, recycling more, advocating for change on a larger level, eliminating plastic from our day-to-day lives. And each choice has varying (and hotly…
B2B content marketing plays an important role in our company. It started as a tactic we used in our own marketing—publishing weekly blogs, daily social media posts, monthly emails, and occasional ebooks, guides and videos. Eventually, our clients started asking…
We’ve learned a lot about B2B content marketing over the years. It’s actually a major factor in our agency’s success—we have no salespeople and instead rely solely on inbound leads, many of which find us through the content on our…
Content marketing isn’t just here to stay—it’s taking over. That’s according to the 12th annual B2B Content Marketing Benchmarks, Budgets, and Trends report produced by the Content Marketing Institute and Marketing Profs. Digital marketing professionals around the country participated in…
Your digital marketing technology is handcuffing your progress. Let me preface this by saying, I was just like you once: obsessed with the idea of solving true multi-touch attribution for all leads and sales. It’s what drove me into digital…
“We’re not getting enough leads.” If you’re a marketer, then you’ve heard this age-old gripe. It’s one of those statements that makes most marketers cringe. Why? Because it’s shortsighted, and only looks at one end measurable. It doesn’t take into…
I used to teach freshmen composition at a local university. You may have taken this class in college. You probably didn’t enjoy it. The class was a requirement, and the students who took it were there to get it over…
It’s only been a couple of weeks since we introduced Alex, but it’s time to introduce another new team member: meet copywriter Holly Sinclair. Holly grew up in Kansas City and Tulsa before earning degrees in English and creative writing.…
I was talking to a buddy of mine recently about a conversation he had with a business owner looking for a new sales person. This was a smaller company, around 15 people, and they were looking to hire a rainmaker.…
If you’re in a marketing role for your organization, these last couple of years might have been more challenging than most. In just a short stretch of time, the channels and tactics for marketers seem to have quadrupled. What used…
