We’re often telling clients how important it is to create content for their websites – and in 2014, we took some of our own advice. Last year, we created more content for our own website than ever before. We shared…
I would rather go through 1,000 rounds of client feedback on the way to groundbreaking work than spend my time on something easy and run-of-the-mill. I think most agency creatives feel the same way. Feedback is a tough topic. It…
The word “content” is being thrown around so casually in our industry. Most people agree that brands need content to stay in front of people. But that “content” has to come from somewhere, and that somewhere should be from inside…
Last week, several of us were collaborating on web designs for an exciting client. As we huddled around Beth’s computer, Mike and I found ourselves in the middle of a very long and emphatic argument. And because the Atomicdust office…
When agencies present creative to a client for the first time, it can feel like dropping a bomb on the room. “Here’s your new brand identity. Boom!” The moment before creative is revealed is tense for both the creative agency…
A strong social media and content strategy should have a foundation of evergreen content created ahead of time – especially gated, high-value content to drive lead generation. But you also need to be flexible to account for current events, news…
These days, it’s rare that we have to convince businesses to use social media. Most marketing managers and business owners we work with see the value in it, they know it’s a great way to connect with current and potential…
Facing a shift in your marketing strategy is never easy. Acquisitions, name changes, product extensions, even website redesigns can be difficult problems to solve. But if your culture isn’t aligned, get ready for an uphill battle. To say that most…
If you look at the history of the web, you’ll know it was originally intended as an easy way for anyone to access and publish information (even though that information was mostly being published from people’s basements). Most web experiences…
Want to watch instead of read? Click here to see Mike Spakowski, Partner and Creative Director at Atomicdust, explore the five things you need to know as you build a brand-new website or redesign your old one. Redesigning your company’s website can…
