If you’ve never worked with a marketing firm before, or if you’re looking for a new agency and wondering what outcome to expect from the relationship, we put this together to explain how most marketing agencies work with clients. So…
In marketing, we’re always looking for the biggest impact. We want tactics that produce a lot of leads. We want the most traffic to our websites, the most followers on social media, and the largest email lists we can get.…
From repositioning your professional services firm to launching a new consumer product, every branding effort comes with challenges. (We can attest to that.) Working on these large-scale projects internally can be even trickier. British philosopher Alan Watts put it best, “Trying…
Marketing today is about exchanging value. Businesses are constantly wondering how they can make their brand stronger, and how design and marketing can make their product or service preferred against competitors. If you want happy, loyal customers that love your…
My dad always tells me stories from the days when he managed small businesses. One of my favorites is about his former boss and the many women in his life: wives, ex-wives and girlfriends (in no particular order). The way…
When I was in school, I was really good at taking tests. At one point, I even joined an academic team that took tests competitively against other schools. I liked the challenge of figuring out the single correct answer to…
As more corporations bring their creative teams in house, I thought I would talk about another marketing trend we’re seeing a lot of these days: the outsourced Chief Marketing Officer (CMO). The CMO’s role is important in any company. Still,…
There are three words in design that I’ve grown wary of. Three words that you’d think any designer would be thrilled to hear. Three words that should be exciting and liberating. Every time I hear “complete creative freedom,” my stomach drops.…
You’ve probably heard the famous quote that IBM Chairman and CEO Thomas J. Watson declared in 1973: “Good design is good business.” Under Watson, IBM was a renowned global leader in business and in brand. With IBM prioritizing good design…
In business today, companies are being built and sold faster than they’ve ever been before. Every day there are new startups, new products and new services. Every day there are competitors joining forces in the hopes of seizing an even…
