“Being creative” has a season. It’s usually when you’re younger, in elementary school, cutting shapes out of colored construction paper. Parents stare proudly at their children, wide-eyed and full of grins, and compliment them with “Look what you made. You…
The first time I ever built a Google Ad, I was pretty intimidated. Even if you’ve never made one, you’ve almost certainly seen and clicked on Google Ads—they’re the paid search results at the top (and sometimes bottom) of the…
David Ogilvy famously said, “The best ideas come as jokes.” We’ve found that to be true (see: Business Prom), and our latest tradeshow campaign for clinical search engine ClinicalKey was no exception. This past spring, the ClinicalKey team asked us…
As the SaaS (Software as a Service) market grows, the competitive landscape grows with it. If you’re the owner or marketing manager of a SaaS product with a free trial program, how can you ensure trial users snap up your…
As St. Louis creatives, we’re longtime fans of Cheree Berry and her team’s work. So imagine our delight when they turned to Atomicdust earlier this year for marketing help. Cheree Berry Paper is best known for their custom wedding invitations,…
Last year, the team at Atomicdust was thrilled to rebrand and redesign Better Life’s packaging in time for the brand’s test run at Target. The redesign was well received on social media, but, of course, the proof is in the…
Marketing is a combination of messaging and frequency. That’s something we say often, but when you’re promoting one of the thousands of marketing messages the average American is exposed to daily, it’s hard to stand out. After rebranding their clinical search…
What’s the best way to get people to start talking about your product? To give them something to talk about, of course. Something to share. Something to remember. Something to believe in. That was our approach for our social media-based…
About a year ago, our longtime client, Mosby’s Nursing Suite, came to us with a new challenge. We had already helped them through a branding program and built marketing materials around their core promise, “Confidence Connected.” We followed that up…
Did the title of this post intrigue you? It sounds exciting, right? OK what if it was something like this: What do bagels and healthcare billing technology have in common? That would get your attention. Everyone loves bagels, right? That’s…
