We’re in the information age. With a few keystrokes or a voice search, practically anyone can find mountains of information—more than they could ever use or benefit from. Meanwhile, companies are looking for compelling ways to connect with their audiences…
The hardest part of our branding and website design project for the city of O’Fallon, IL was, admittedly, the first. During a City Council meeting last year, the Assistant City Administrator introduced us, and explained the project: we had been…
The first time Atomicdust was featured in the PRINT Regional Design Annual, one of the most competitive and respected design competitions in the country, we were astounded. (After all, we had entered every year for 16 years without being chosen.)…
One of my fondest teenage memories was grabbing the latest J-14 magazine and flipping straight to the “Most Embarrassing Moments” page. With tears in my eyes, I’d read tales of fellow teens wearing their shirts backwards for an entire day,…
Last summer, we got a phone call from Stephen Savage and the partners of 1000 Spruce about opening a new restaurant, half a block away from their already mega-successful ventures in downtown St. Louis, Wheelhouse and Start Bar. We’d met…
Microcopy. It’s not the headline, or the body copy or even the subheads. And no, I’m not talking about the mouse-type disclaimers at the bottom of every car ad, insurance come-on and sweepstakes entry. It’s such a new term that…
“The best marketing doesn’t feel like marketing.” I stumbled upon this quote a few weeks ago, and it struck a chord. Its author, Tom Fishburne, is a successful marketing cartoonist, which goes to show that any two seemingly unrelated jobs…
When a small, independent insurance agency named IBA approached us to help with their branding, we knew it wasn’t going to be an easy project. The problems they were facing with their brand were the same ones that plagued the…
The holiday season is in full swing at Atomicdust! Our Christmas tree is up, classic tunes are playing from the speakers and a 20-foot inflatable Santa made a (very) brief appearance. We’ve carefully crafted a holiday wish list, complete with…
I have never lived in Polynesia. I (sadly) have never even been to the area. I did not grow up there in the ’80s. And even if I did – I bet the locally produced, small-budget television commercials weren’t half as…
