Addition by Subtraction for Brand Addition
When I was a kid, my favorite toy was the packaging from a Disney Pocahontas toy. Not the toy—the packaging. I was a weird kid. To this day, I find myself hanging onto mementos. The pen from a restaurant I…
Blog: Branding
Finding Balance in Branding for the SimiTree Healthcare Merger
When two healthcare powerhouses decided to merge their organizations, they needed a new brand that celebrated their individual pasts while embracing a future together. And, of course, they needed it fast. Top Secret & Top Speed Merging two companies…
Perfecting Your Rebranding Announcement & Rollout Plan
It’s time to launch a rebrand. After months of brand development spent strategizing, writing, designing and editing, how you share a rebrand with the world is important; first impressions matter. And a launch that falls flat or gets negative feedback…
Creating a Companion Brand with FM Engage
It’s quite a thrill when clients hire us for a project. We love getting in there, solving complex problems, and working closely with our clients to create something amazing. You know what’s even better? When clients hire us again. That’s…
Shifting College-Prep Perceptions: Refreshing Cor Jesu Academy’s Brand
Where’d you go to high school? It’s a fairly common question that St. Louis has adopted as its signature ice breaker. You can learn a lot about someone based on where they went to school. Or at least, people like…
Naming, Branding & Breaking Ground for Residential Developments in The Grove
It was a pretty normal new-business meeting. We sat in a conference room in the Atomicdust office talking to a few people from Green Street, a real estate development company we’d worked with before. They told us about a new…
Atomicdust Wins Three GDUSA Health + Wellness Awards
In 2020, the global health and wellness industry topped $3 billion. It makes sense, even without the harsh reality of a pandemic. With factors like stressful schedules, sedentary lifestyles and chronic conditions affecting our health, we’re flocking to doctors offices,…
Creating an Immersive Brand and Website Design for M+H Architects
In our first meeting with M+H Architects, they said something we’ve found to be very common in business-to-business marketing. “We’re always behind the scenes. Our brand isn’t recognized anywhere. We’re doing this amazing, cutting-edge work, but no one knows about…
Designing a Storytelling Website for Nortek Data Center Cooling
This time last year, I did not know much about heating, ventilation and cooling. Despite my–and my wheezing bulldog’s–love for strong A/C, I couldn’t have told you what brand of air conditioner I have, or how long I’ve had it.…
Happy Batch Branding from Scratch
The cookie aisle at the grocery store is a pretty fun place to be. (I don’t get out much lately.) If you, like me, find yourself wandering the cookie aisle, you’re probably aware that there is no shortage of options…