The term “B2B” is misleading. Despite the name, B2B companies aren’t actually selling to other businesses. They’re selling to the people at those businesses. That case of mistaken audiences leads to old-school B2B website designs that are drowning in…
In our first meeting with M+H Architects, they said something we’ve found to be very common in business-to-business marketing. “We’re always behind the scenes. Our brand isn’t recognized anywhere. We’re doing this amazing, cutting-edge work, but no one knows about…
This time last year, I did not know much about heating, ventilation and cooling. Despite my–and my wheezing bulldog’s–love for strong A/C, I couldn’t have told you what brand of air conditioner I have, or how long I’ve had it.…
This might not be surprising, but at Atomicdust, we’re not doctors. We’re web designers, copywriters, digital marketers and developers. A stressful day for us might have something to do with a tight timeline or rush project. While none of us…
(Disclaimer: This was an April Fools’ joke. Proceed with caution.) A very wise man (Account Director Jesse McGowan’s Dad) once said that “The secret to getting rich is to nail two things together that have never been nailed together before.”…
Last year, we got a call from Bass Pro Shops. As you probably know, Bass Pro Shops is an outdoor retail company with locations across the U.S. and Canada. Headquartered in Springfield, Missouri, Bass Pro and Cabela’s stores are mammoth…
The holiday website we built recently for McCarthy was meant to share good. Today, we’re sharing some good of our own. We’re thrilled to share that Mindsparkle Mag featured McCarthy’s website as its Site of the Day on February 18.…
Last year, Atomicdust started working with Exegy, a financial tech (or fintech) company. Exegy builds software and physical products that offer real-time, historic and predictive market data for brokers, traders, banks and financial companies around the globe. They make things…
Sometimes, I like to think of my job like a magic mirror. Companies come to Atomicdust wanting to change how people see them. Their brand seems dated, or not professional enough, not cool enough, not clear enough, not fill-in-the-blank enough.…
With the year drawing to a close, we’re excited to add a few more final awards to our digital trophy case. This year, five Atomicdust projects were featured in AIGA St. Louis’ annual Design Show. AIGA, founded as the American…
