Historic Meets Modern with The Victor Branding
Did I ever tell you I have a slight fear of elevators? Our first office was in an old building on Washington Ave. in downtown St. Louis. It had a manual switch you used to operate it. No button or…
Did I ever tell you I have a slight fear of elevators? Our first office was in an old building on Washington Ave. in downtown St. Louis. It had a manual switch you used to operate it. No button or…
When you think of excellence, you might think of people like Michael Jordan, Albert Einstein, Beethoven or Michelangelo. (Or, if you’re a design and marketing nerd like we are, you might think of Charles and Ray Eames, David Ogilvy and…
“So who is your dream client?” Over the years, I’ve come to dread this question. I’ve also learned that people love to ask it to creatives. Nike—I would imagine that 90% of creative people would answer something along the lines…
There’s a mystery hiding inside City Museum. There’s actually quite a lot that’s unknown—just waiting to be found in the deep caves, curious collections, strange passageways and other weirdly wonderful spaces throughout. It’s part playground, part art exhibit, part daring…
For many of our clients, branding is personal. We often meet with clients who have worked at the company for decades or had ties to the organization since childhood. This sort of personal investment leads to emotional attachment—and for better…
If you went back to ancient Greece and heard the word “museum,” it would translate to something like “temple of the muses.” In other words, a place dedicated to inspiration. Atomicdust has been lucky enough to partner with several museums…
Every year, the Hermes Creative Awards competition gives agencies, designers and other creatives a chance to compete against the best designs in the industry. We are constantly innovating on our designs and searching for new ways to create striking, memorable…
There are few things as regulated, process-heavy and complicated as the healthcare industry. Just think of all the people involved—the patient, the providers, insurance companies and more—and how many rules and steps there are for just an annual physical, let…
Most schools teach kids in their native language. Depending on the school district or the students’ ages, kids might spend a few hours a week learning a second language. At St. Louis Language Immersion School, though, students learn in two…
“You see, it started out as an aquarium, but it sort of got out of control.” – Bob Cassilly, Creator of City Museum There really is no simple way to describe City Museum—even with great branding. The easiest attempt would…