There’s a lot more to healthcare branding and marketing than just aesthetics and some lines of copy. It’s often about humanizing an industry often seen as cold and clinical—reminding us that healthcare is a deeply human endeavor. In many cases,…
Package design is a critical component of successful marketing, and it’s no wonder why. In a world where we’re constantly bombarded with information, we’re drawn to items that appeal to our emotions and senses. The right package design can connect…
To a lot of people, design just means visuals. But Thomas Watson, a former CEO of IBM understood the true power—and effect—of design. “Design must reflect the practical and aesthetic in business, but above all, good design must primarily serve…
There’s a well-known story around the office. In the early days of Atomicdust, the small team (back then just a handful of people) would submit a few projects to the AIGA St. Louis Design Show every year. And every year,…
As Steve Jobs once wisely said, “Design is not just what it looks like and feels like. Design is how it works.” We take these words to heart and design with a purpose, developing pieces with a clear goal–to drive…
Purposeful design is at the heart of every great brand. It can create an emotional connection with customers, helping to shape how people feel, think and engage with a company. Great design isn’t just about creating aesthetically pleasing visuals; it’s…
When you think of excellence, you might think of people like Michael Jordan, Albert Einstein, Beethoven or Michelangelo. (Or, if you’re a design and marketing nerd like we are, you might think of Charles and Ray Eames, David Ogilvy and…
“Creativity is seeing what everyone else has seen and thinking what no one else has thought.” – Albert Einstein Helping companies stand out by doing what others haven’t is what Atomicdust does best. We live and breathe creativity… and dad…
We think a lot about healthcare. In the last two decades, Atomicdust has worked with numerous healthcare clients, from hospital systems to insurance companies to international medical device manufacturers. The industry is fascinating—incredibly complex and regulated, but also constantly evolving…
Small Business Monthly recently named Senior Account Executive Erika Cruse one of St. Louis’ Top Executives—but our team has known how talented she is for years. Erika’s been a part of the Atomicdust team since 2008. She’s been helping both…
