It’s a Sign: O’Fallon, Illinois Awarded for Economic Development Efforts

It’s a Sign: O’Fallon, Illinois Awarded for Economic Development Efforts

Earlier this year we worked with the City of O’Fallon, Illinois to create branding and a website to support the area’s economic development efforts.

During the design process, we mocked up some signs and cubes as examples of what the brand could look like in the downtown area—a consumer-focused extension of the business-focused branding.

The client liked them so much they had the signs made, and a couple months later the pieces started popping up around town. It was a great way to end the project.

But things got even better when we heard from our client in O’Fallon that the city had won an award from the East-West Gateway Council of Governments.

The official award was presented to the City of O’Fallon along with the O’Fallon-Shiloh Chamber of Commerce and the O’Fallon Downtown District. It recognizes their collective efforts to revitalize and transform the downtown area into a flourishing hub of community activity and commerce.

Mike and Bill with a cube in O'Fallon, Illinois

Tall blue O'Fallon sign in O'Fallon, Illinois

News like this is just as exciting as if we’d won an award ourselves. It’s also an example of how design can push companies—or in this case, communities—forward. Of course, the award is the result of more than our branding and web design work alone. The three groups have done a remarkable job collaborating and innovating to put O’Fallon on the map as an excellent place to live and work.

Congrats to our friends in O’Fallon on this achievement, and if anyone needs a monument or sign for their city… you know who to call.

 

Watch: 6 Ideas in Branding that Most Businesses Overlook

Blaise Hart-Schmidt

Blaise Hart-Schmidt

Blaise’s path to digital marketing began in journalism and took a detour through public relations.

Passionate about storytelling in any medium, her experience with writing, design, strategy and digital marketing combine to help clients build strong marketing plans.

More posts by Blaise Hart-Schmidt