Setting Themselves Apart: Direct Sound Branding, Web and Packaging
Sometimes a little branding and design can help a great product break through the noise. Take Direct Sound’s line of Extreme Isolation headphones for professional musicians, which provide clear, accurate sound and isolation to keep external distractions out.
Atomicdust was brought on board to update the brand and help it stand out in the increasingly competitive professional headphone market. We started by getting to the heart of what musicians really want: to tune out distracting noises so they can focus on the music and perform at their best.
In that spirit, we created the tagline “Set yourself apart.” an aspirational rally cry that also speaks to the literal separation the headphones provide from interruptions. From there, we overhauled the rest of Direct Sound’s messaging, lining everything up with the new brand story and re-prioritizing each product’s features and benefits.
We also polished the brand’s look, in line with the professional monitors, mixers, microphones and other tools of the trade. A refined logo and clean typography modernized the feel and finish of the individual products. While the headphones were designed to appeal primarily to professionals, the sleek new color-coded packaging increases the products’ general consumer appeal and attracts plenty of attention on the shelf.
The Direct Sound sales team said the headphones practically sell themselves once people see them in action, so our web strategy placed a heavy focus on video, showing real people in motion in lieu of static product shots. We filmed working musicians using the headphones in actual studio spaces and consumers using them on-the-go to demonstrate how Direct Sound’s isolation technology works across products and audiences. Overall, the site is full of energy: always in motion and always focused on the music.
We were pleased to bring new focus to a brand that’s committed to doing the same for musicians. Visit the Direct Sound site now to take a look (and maybe pick up a pair).
