There’s a technique in copywriting that successful marketers know. It’s called “the slippery slope.” It means that the goal of the first sentence is to get you to read the second sentence. And the goal of the second sentence is…
If you’re in the commercial construction industry, it’s unlikely someone is going to hire you based solely on a visit to your website. That’s bold talk from a construction website design firm, isn’t it? But it’s true. This is a…
If you’re an owner or marketing leader at a professional services firm, you’ve probably asked (or been asked) the classic question: when is the right time to rebrand? Rebranding is the process of changing a business’ identity. The different degrees…
The truth is, a lot of professional services firms are pretty similar. Sure, they offer different services or target niche audiences. But they face a lot of the same challenges. Like tough competition—and how to stand apart from the field.…
If you’ve watched TV lately—the old-school kind with ad breaks—chances are you’ve encountered an ad for insurance. It may have featured a small green gecko, a catchy jingle or my college classmate Kevin (who now answers to Jake and exclusively…
“So, what’s the strategy?” Strategy is incredibly important in business—but for many companies, developing one can be intimidating and perplexing. First, there’s different strategy types. Go-to-market strategy. Cost leadership strategy. Marketing strategy. The word “strategy” is often used interchangeably with…
In our first meeting with M+H Architects, they said something we’ve found to be very common in business-to-business marketing. “We’re always behind the scenes. Our brand isn’t recognized anywhere. We’re doing this amazing, cutting-edge work, but no one knows about…
“I love that chair—I’ve always wanted one,” the voice said from the other end of the speaker phone in our conference room. “I just love modern design. It’s timeless—and that’s exactly the thing I want for our brand.” The chair…
I didn’t always work at Atomicdust. Before we started the company 19 years ago, a couple of the founding partners and I worked at Lawrence Group, an architecture and design firm. I loved my time there, I learned a lot,…
We always ask a lot of questions when we start branding and website projects. So it wasn’t unusual when we started our partnership with growing law firm Husch Blackwell this way. What surprised us, however, was that they asked questions…
