Blog: Healthcare Marketing

A Roadmap for Successful Healthcare Marketing

Everyone in healthcare is talking about changes and the uncertainty that lies ahead. Unfortunately, as companies try to connect their products with those pain points, many are saying exactly the same things. Clients in this industry come to us to…


Helping a Brand Grow in New Directions

Elsevier’s College of Direct Support approached us with a branding challenge that would transition them from a single product to a suite of tools offered in a variety of new markets. These products provide online training for support workers who…


When Good Design Speaks for Itself

At Atomicdust, we understand how creative design and quality copy can help tell a story. We are constantly designing websites, sales materials and email campaigns that tell the story of who our clients are and what they do. And when…


Elsevier Performance Manager Brochure

Elsevier Performance Manager is an online education and performance management solution. It offers the tools hospitals need to better manage, develop and communicate with their staff – the tools they need for Improvement at the Core. We illustrated the idea…


Elsevier Advantage

Having just carved out a new set of brand standards, Elsevier Nursing/Health Professions came to us to for some help in starting to implement them. First to get the overhaul were two products from Elsevier Advantage, the Assessment and Simulations…