“Branding is fluff.” “We need qualified leads who are ready to buy, and branding doesn’t deliver. It’s a waste of time.” “Demand marketing is where it’s at.” In today’s ROI-driven, measure-everything and cut-what-doesn’t-deliver-right-now world, these words echo through the halls…
There’s a lot more to healthcare branding and marketing than just aesthetics and some lines of copy. It’s often about humanizing an industry often seen as cold and clinical—reminding us that healthcare is a deeply human endeavor. In many cases,…
There are few things as regulated, process-heavy and complicated as the healthcare industry. Just think of all the people involved—the patient, the providers, insurance companies and more—and how many rules and steps there are for just an annual physical, let…
When two healthcare powerhouses decided to merge their organizations, they needed a new brand that celebrated their individual pasts while embracing a future together. And, of course, they needed it fast. Top Secret & Top Speed Merging two companies…
The past year has shown us just how important a strong healthcare system is to our society. Atomicdust has been privileged to work with several healthcare providers, and we’re proud to help organizations across the country provide essential care. Maybe…
It was a dark and stormy morning, just before the world shut down. No, that’s not deep symbolism or foreshadowing—that’s really how our website redesign project for the American Association of Orthodontists (AAO) began. We gathered around a large table…
This might not be surprising, but at Atomicdust, we’re not doctors. We’re web designers, copywriters, digital marketers and developers. A stressful day for us might have something to do with a tight timeline or rush project. While none of us…
“All humor is risk.” That’s something Atomicdust Partner/Creative Director Mike Spakowski says sometimes when our team is debating where to take a project. Being funny is risky. You don’t know if the joke will land, if people will understand it,…
It’s not every day that a client asks you to design sixteen websites. But Arrow Senior Living came to us with a unique project. The company manages senior living properties around the country, from Iowa to Ohio to Florida. They…
When the team at ClinicalKey approached us to help market their latest ebook, we knew we’d need to create a campaign that would cut through the clinical clutter. Atomicdust had done work promoting ClinicalKey before, so we were familiar with…
