My Pinewood Derby, Web Design & SEO Obsessions
Have you ever raced in the Pinewood Derby? If you grew up a Cub Scout, or are the parent of a Cub Scout, you know that the Pinewood Derby is an event where kids build a car from a kit…
Blog: Atomicdust Insights
Digital Marketing & Data: A Change is Coming—Soon
A sea change is coming. Several tech platform updates coming in the next few months will create drastic differences in how digital marketing teams work and what they’re able to do, from ad targeting and retargeting to SEO performance. When…
Hunting Sales, Farming Leads and Making it Rain
I was talking to a buddy of mine recently about a conversation he had with a business owner looking for a new sales person. This was a smaller company, around 15 people, and they were looking to hire a rainmaker.…
20 Great Audiobooks for Marketers, Entrepreneurs and Creative Professionals – Updated for 2024
As a father of 3 sons, I’m always concerned about time. Time to wake up, time for school, time for practice, time for dinner, time for your game, time for homework, time for bed. Squeezing everything that has to be…
The Benihana Approach to Brand Differentiators
I was listening to a podcast the other day when I heard a great example of brand differentiators: “Like any good story, the history of Benihana begins with the descendent of a samurai warrior and a small Tokyo coffee shop.”…
Websites Are Back — How to Make Yours Work for You
“Listen, our website will never sell anything.” I tend to write about topics that I hear repeatedly from clients and prospects, and this one got me thinking this morning. “This isn’t like Amazon, where you can buy what we do…
Accessibility Design Advice from a Color Blind Copywriter
My co-workers and friends tease me all the time about being “color blind.” I make jokes, too. It’s all good-natured ribbing. And thankfully, it’s pretty rare that anyone holds a purple shirt in front of me and asks, “Oh, color…
Taking the Anxiety Out of Google Ads
The first time I ever built a Google Ad, I was pretty intimidated. Even if you’ve never made one, you’ve almost certainly seen and clicked on Google Ads—they’re the paid search results at the top (and sometimes bottom) of the…
What They Don’t Teach You in Copywriting Class
A while back, you might’ve read my colleague Rosie’s post about What They Don’t Teach You In Design School. If you’re a writer, though, you were probably thinking, “But what about me?” I’m here to say (happily) that all of…
Toilet Paper & Tacking: Lessons On Running a Small Business
I don’t have to tell anyone that COVID-19 has caused a hell of a tear in the business world. Companies are going through gut-wrenching times, and leaders are flying blind not knowing what is going to happen next—or how to…