Less, but better. Simplicity is key. Andy Potts thinks about that approach to design a lot. It’s a riff on a quote from Dieter Rams, a famous designer known for creating the 10 principles of good design. We’re pretty big…
“Design is the silent ambassador of your brand,” said Paul Rand, American art director and graphic designer. He was the mastermind behind some big corporate logo designs, including IBM, UPS and ABC. And he was right. Design is an ambassador—introducing, explaining…
Jess Wroughton is more than a project manager; she’s an advocate, resource and dedicated client partner. Jess grew up in an entrepreneurial family, providing her with firsthand experience in the business world and teaching her how to overcome obstacles with…
We’re blushing. For the fourth year in a row, Atomicdust has been named the Best Marketing Firm in Small Business Monthly’s Best in Business Awards. We’re thankful for the recognition, but more importantly, we’re incredibly grateful for the continuous support…
Clear communication is at the heart of successful branding and marketing, and it’s exactly what our new team member Jack Berliner excels at. Jack originally went to school for business. But intrigued by the art of connecting people, he shifted…
It’s time to level up your marketing game. From the future of SEO and the power of internet memes to AI’s affects on ecommerce, these events promise to be a melting pot of knowledge and inspiration. And for even more…
There’s a lot more to healthcare branding and marketing than just aesthetics and some lines of copy. It’s often about humanizing an industry often seen as cold and clinical—reminding us that healthcare is a deeply human endeavor. In many cases,…
If summer is a slow time in your industry or company, we suggest taking advantage of the extra bandwidth and attending an event or two. Keep reading for a lineup of conferences, networking events and summits that will ignite your…
Package design is a critical component of successful marketing, and it’s no wonder why. In a world where we’re constantly bombarded with information, we’re drawn to items that appeal to our emotions and senses. The right package design can connect…
Ready to explore the dynamic world of advertising, connect with other B2B marketing professionals, unleash your imagination and get inspired? Then you’re ready for this month’s events. Mark your calendars, set those reminders and get learning. (And make sure to…
