“Do you know what makes a city great? A little weirdness. We need to do something weird.” It’s an idea I heard from a colleague and good friend of mine when we were planning events for St. Louis Design Week…
If you’ve never worked with a marketing firm before, or if you’re looking for a new agency and wondering what outcome to expect from the relationship, we put this together to explain how most marketing agencies work with clients. So…
If you’re in a marketing role for your organization, these last couple of years might have been more challenging than most. In just a short stretch of time, the channels and tactics for marketers seem to have quadrupled. What used…
The first thing that you should know about this story is that R.J. Hartbeck is an idea machine. I’ve known R.J. for a couple years now, and every time we meet for coffee or lunch, he’s constantly telling me new…
About a decade ago, we had a client that was based in Kansas City. For those of you that might not be familiar with the Midwest, that’s about a 5-hour drive from St. Louis. At the time, this was our…
My neighbors think I’m adorable. Yes, this is probably a strange way to start off this article about design, but it’s the best way – and the truth. So – my neighbors think I’m adorable. When they ask me my…
Last summer, we got a phone call from Stephen Savage and the partners of 1000 Spruce about opening a new restaurant, half a block away from their already mega-successful ventures in downtown St. Louis, Wheelhouse and Start Bar. We’d met…
When a small, independent insurance agency named IBA approached us to help with their branding, we knew it wasn’t going to be an easy project. The problems they were facing with their brand were the same ones that plagued the…
The beginning of each new year is always full of good intentions. Even as I write this, my wife is walking around the house, telling me that this is “the year of gutting the basement” – getting rid of the mountain…
I have never lived in Polynesia. I (sadly) have never even been to the area. I did not grow up there in the ’80s. And even if I did – I bet the locally produced, small-budget television commercials weren’t half as…
