What’s the power of a logo against the allure of a cheaper price? In a commoditized industry, what good is a rebrand? As Atomicdust worked with Coastal Business Supplies to reshape their vision and visuals, we found plenty of answers.…
“You don’t use creative briefs?” One of our clients had hired a new CMO right in the middle of our planning for a new product campaign. It was our third meeting. We’d discussed the campaign’s goals, target audiences, key messaging…
I’m reading a book on structural engineering disasters. This wasn’t an intentional decision. When I picked up To Forgive Design: Understanding Failure, I thought it would be a fun romp through the world of terrible graphic design. When I flipped…
In 2012, Elsevier launched ClinicalKey as a powerful “clinical insight engine” that enables physicians to search for the reference content they need to make smart decisions. Over the years, we helped ClinicalKey rebrand as they expanded to offer new features for nurses, pharmacists,…
David Ogilvy famously said, “The best ideas come as jokes.” We’ve found that to be true (see: Business Prom), and our latest tradeshow campaign for clinical search engine ClinicalKey was no exception. This past spring, the ClinicalKey team asked us…
Design is manipulative. It says “look here, not there.” It nudges people toward a specific decision, whether it’s which button they should click on a website, the direction they should walk through a museum, or the decision to “impulse buy”…
For more than 30 years, Premium Retail Services has helped major manufacturers and retailers connect with customers, build brand awareness and drive sales. But retail is changing quickly, and Premium asked Atomicdust to help them show prospective clients that they’re…
Any Westward-facing photograph of the Gateway Arch is likely to include a glimpse of Mansion House, a 1960s-era steel-and-glass residential tower among St. Louis’s first examples of International Style architecture. Mansion House was designed and built at the same time…
Entering a new market provides a golden opportunity to take stock of your brand. That’s why Crazy Bowls & Wraps approached Atomicdust as they prepared to expand their restaurant franchise to Ohio. The Crazy Bowls & Wraps story began in…
As the SaaS (Software as a Service) market grows, the competitive landscape grows with it. If you’re the owner or marketing manager of a SaaS product with a free trial program, how can you ensure trial users snap up your…
