Take Me Out to the Ball Game
And that’s exactly what the St. Louis Cardinals did (short of actually buying us peanuts and Cracker Jacks of course…).
On September 16th, the Cardinals hosted their first Social Media Night. Tickets were offered at discounted rates ($15!), and attendees, including a couple of Atomicdust employees, were treated to a special presentation before the game.
We’re no stranger to social media events, but this was a bit different. Instead of focusing on social media use in marketing, advertising and public relations, this presentation focused more on how it is used in the sports’ world. We heard from MLB.com’s Matthew Leach and St. Louis Post-Dispatch’s Derrick Goold on the balance between breaking news on social media and providing quality coverage; from the St. Louis Blues’ Beth Schwartz on how the other hometown team is using social media to promote events and reach out to fans; and we even got some candid scoop from Cardinals’ GM John Mozeliak and President Bill DeWitt. They also raffled off prizes like tickets to upcoming games and a Busch Stadium chairback signed by some of the Cardinals’ finest.
While we may not have one any of those special prizes, we did walk away with some great new insight on social media, one of those delicious bacon-wrapped hot dogs and, most importantly, a Cardinals’ win.
