Southeastern Grocers, and its Winn-Dixie, Harveys and Fresco Y Mas stores, was looking to bring a fresh look and feel to in-store signage, seasonal campaigns and more. We helped deliver comprehensive, year-round support, crafting marketing materials tailored to the grocery industry’s unique rhythm.
As the creative agency for Southeastern Grocers, Atomicdust collaborated with their internal teams to enhance the customer experience, spanning aisles and shelves to screens and airwaves. From initial concepting to full production, we created new opportunities for the brands to appeal to shoppers—and rise to the top of a crowded, competitive market.
Effective wayfinding is vital in large grocery stores, reducing shopper frustration, increasing time spent in-store, and facilitating product discovery. Eye-catching displays and signage transformed the shopping experience, helping shoppers find what they need while highlighting key products at critical decision points.
Holidays drive significant spikes in grocery sales and present unique opportunities for customer engagement. Targeted promotions tapped into holiday trends, seasonal shopping habits and family-centric celebrations, keeping the stores (and their great prices) top-of-mind during crucial retail periods.
Tailoring our approach to the stores’ ever-changing needs, we helped roll out a diverse range of campaigns showcasing fantastically fresh produce, award-winning baked goods and sizzling steaks. At the heart of every initiative, we placed quality, convenience and value at the forefront, ensuring consistent messaging that resonated with customers quarter after quarter.
Recognizing the importance of digital touchpoints, we crafted email campaigns and app-exclusive content to create a consistent feel in-store and online. From targeted push notifications to engaging digital content, we aimed to boost app engagement, turning occasional shoppers into rewards members.
By maintaining a consistent creative presence and adapting to evolving market trends, we continually brought fresh ideas and innovative concepts to the Winn-Dixie table. This dynamic approach was designed to foster customer relationships, drive growth and enhance loyalty in the ever-changing retail landscape.
