Alberici is a renowned construction company, with a rich history of building critical infrastructure across North America—from water treatment plants and manufacturing facilities to hospitals and stadiums.
Alberici is known internationally for high-quality work. But despite having a tremendous impact on the communities they serve, the company’s focus on delivering superior work had led their brand to take a back seat—so they turned to Atomicdust.
Strong brand positioning begins with first understanding the business. At Alberici, culture is paramount: people play a vital role in their success, relying on process, collaboration and initiative to achieve goals. These values allow them to take on projects that other companies might not—a key differentiating factor that we knew would be at the center of their messaging.
With this new brand language, we refined the visual identity while retaining Alberici’s iconic color and logo. Nodding to the company’s trademark precision, we developed new design frameworks based on a grid—providing instant structure and subtle visual intrigue. Red bars are incorporated consistently across the brand’s marketing materials to emphasize Alberici’s attention to detail, and warm, expressive photos showcase the people behind Alberici’s projects.
The same grid approach laid the foundation of Alberici’s new website. Each page is designed with the user in mind—vivid imagery and videos entice the viewer, while simple, straightforward language keeps the focus on Alberici’s work. Though the site is rich with content, it remains user-friendly, with clearly organized sections and prominent calls to action. As Alberici continues to grow, the website will, too—built with an intuitive layout that’s editable and dynamic.
Collaborating with Alberici’s team, we found opportunities to express the refined brand at the company’s headquarters, both inside and out.
Alberici will continue to meet every challenge and set new standards for the construction industry—just like they have for the last 100 years. Now, they have a refreshed brand and new website to match.
