Brand Positioning and Marketing Workshops

Let’s get to the heart of the matter.

These one- and two-day workshops are led by members of the Atomicdust team, but we’re just the spark. We’ve created an intense experience that will challenge your team to think about your marketing and branding challenges in new ways – because that’s the best way to find solutions that work, and separate you from the competition.

Our workshops take place outside our office and yours, far away from the day-to-day routine. It’s a tightly scheduled yet fluid approach that will force you and your team to focus your thinking on specific, sometimes difficult questions.

We talk. We write. We laugh. We put sticky notes on boards throughout the room. And through the process, we help you get to know your strengths and understand where you can go from here.

LET'S TALK

Every Brand Workshop is different. After the Atomicdust Brand Workshop, you may walk away with:

A better understanding of yourself, your customers and your competition
A brand narrative, or story about why you do what you do
Brand positioning language, to clearly state what you do and for whom
“Supporting points” or brand pillars that further explain your core differentiators
A brand or product architecture that aligns with your customers’ needs
A customer experience map, to identify new opportunities
A sitemap or plan for your upcoming website, based on your customers’ purchasing process.

Available Workshops

Brand Positioning

We’ll create a messaging platform for more effectively engaging your audiences across every channel. Your new Brand Narrative, Clarifying and Reassurance Statements, Supporting Points and Tagline will define your position in the market by embracing what makes you different while avoiding jargon and buzzwords.

Marketing Strategy

You’ve done the hard work. Building a brand. Getting internal buy in. And introducing it to your customers. Now what? It’s not always an easy question to answer. We'll help you craft a plan that builds on what you’ve already done, exploring new ways for you to connect with your most important internal and external audiences.

Custom Workshops

Every Brand Workshop is different, depending on your company’s specific needs and goals. Whether you want to craft positioning language, create a brand architecture or map your entire customer experience through design and writing – a Brand Workshop can help – more quickly than you ever thought possible.

Why Workshops?

Sometimes, you have to mix it up. That’s why we started hosting offsite workshops with structured exercises designed to generate new ideas, uncover fresh opportunities and create unique positioning language for our clients (and even for ourselves).

Planning for a Nationwide Launch

Cheree Berry Paper’s custom business was already successful thanks to referrals, national press and word of mouth, but as they prepared to launch nationwide at Paperless Post and Target, they knew they needed a more formal marketing plan.

Leading (and Listening to) Our Clients

When we started working with the Barry-Wehmiller Leadership Institute, they already had a defined mission – but were having trouble articulating it in a meaningful way. We lead their team through a Brand Workshop to discover the answers.