Branding / Website Design
Buckingham Asset Management
A new brand and website help Buckingham show the financial world how they’re different.
A Different Approach
Buckingham Asset Management is a group of financial advisors and thought leaders in their field. They’ve looked beyond traditional business models to operate only on fees, allowing advisors to provide the best advice – free from the need to focus on commissions. They’re experts dedicated to taking a different approach to always provide the best financial guidance.
Shaping the Brand
We took Buckingham’s approach to asset management and turned it into a new brand that works with who they are and what they do. We built the brand on the core of who Buckingham is: a group of financial experts who use the latest evidence to guide their clients and teach them along the way – all while holding themselves to the fiduciary legal standard to always keep their clients’ best interests in mind.
Taking Another Look
Buckingham isn’t your typical financial firm, so we made sure that they don’t look like one either. For their new identity and website, we took the bold blues and strong angles from their hexagonal logo and used them as the basis of our designs. These blocks of color add excitement and balance the white space that keeps their look focused, clear and uniquely Buckingham.
In the Right Direction
We’re proud of our work for Buckingham, and honored by its recognition, including a W3 Award and 2015 American Advertising Award for Responsive Design. But the best reward is making our clients happy:
