Atomicdust Makes Complex Healthcare Technology Simple In New Videos
How do you recognize a publisher’s rich, 150-year history, yet position it as forward-thinking and technologically agile? How do you help someone understand a complex product in an increasingly complex industry? And how do you do it all in just two minutes?
That’s exactly the challenge we faced with our latest project for Elsevier Clinical Decision Support (CDS). Elsevier is one of the world’s leading medical publishers, and CDS represents a fusion of respected content with the latest technology. It’s technology that helps doctors, nurses and hospitals improve the safety, efficiency and cost-effectiveness of their care.
Our solution was to tell the CDS story in a series of three two-minute videos focusing on the three core concepts behind the brand: knowledge, workflow integration and analytics.
Using friendly narration, simple iconography and eye-catching motion graphics, we left viewers with the simple truth behind this complex product. That’s how we tell a compelling story. That’s how we help our clients.
Take a look for yourself.
