You can tell a lot about a university by how it speaks to its future students. And when that university sits a few blocks from your office, you feel even more connected to the story it wants to tell. So… Read More
Recently, the American Marketing Association St. Louis Chapter asked me to speak on a panel about marketing planning—specifically, how I build marketing plans for my agency and our clients. What I had to say often sounded a bit different from… Read More
Atomicdust didn’t win any Judges Choice Awards at the 28th Annual AIGA St. Louis Design Show—and we’re still thrilled. Last week was a pretty great week for Atomicdust. First off, we’re busy. Slammed actually. So busy that it was hard… Read More
Why timeless design principles still matter in a world obsessed with trends. The Problem with Modern Branding A few years ago, I was in a meeting where a client asked if their logo should “look more like Airbnb’s.” You’ve probably… Read More
In the area between downtown St. Louis, Forest Park and South City, there’s a stretch of Manchester Ave. where culture and creativity thrive. To locals, the six or seven blocks are known simply as “The Grove.” From its roots as… Read More
Some people are natural storytellers. Others are endlessly curious. A rare few can write both code and copy. But finding someone who fits all three and has an endless stream of energy and ideas? That’s like finding a needle in a… Read More
Design can do more than make things look good. It can calm nerves in a waiting room. It can make a complicated process feel a little easier. It can even convince someone to finally schedule that appointment they’ve been putting… Read More
You know that sinking feeling: You’re reading your competitor’s website, and the messaging sounds… familiar. Too familiar. You realize you could swap logos and no one would notice the difference. “Innovative solutions.” “Customer-centric approach.” “Leading the industry forward.” Generic. Safe.… Read More
We got some nice news recently—Atomicdust has been named Best Marketing Firm in St. Louis by Small Business Monthly. The cherry on top? It’s the fifth year in a row we’ve gotten the honor. Honestly, we’re excited every time this… Read More
The notification pops up on LinkedIn: Your biggest competitor just dropped a rebrand. It’s sleek. Bold. Everywhere. Your phone buzzes—the CEO’s asking, “Did you see what they did?” Your stomach drops a little and the questions start coming. Are we… Read More
If there’s one thing I’ve learned from working with hundreds of brands over the last 25 years, it’s this: Branding is personal. Brand is reputation. It’s a reflection of self. It’s the founder’s vision. Their baby. It’s business, of course,… Read More
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